Senior PPC Manager (Crypto)
Kinetic Investments
- London
- Permanent
- Full-time
- Design and implement PPC strategies across multiple platforms tailored to the crypto market to maximize conversions and visibility.
- Allocate and manage substantial advertising budgets, ensuring optimal spend for maximum ROI.
- Continuously analyse performance metrics, adjusting campaigns through A/B testing, keyword management, and bid strategies to enhance results.
- Generate detailed performance reports for key stakeholders, offering insights and strategic recommendations.
- Conduct thorough competitive analysis to better understand market dynamics and leverage new opportunities for campaign improvement.
- Proven experience as a PPC Manager or similar role, preferably within the crypto, forex, or affiliate marketing sectors.
- In-depth knowledge of PPC platforms (Google Ads, Bing Ads) and proficiency in analytics tools (e.g. Google Analytics).
- Strong analytical skills and a data-driven mindset to effectively interpret data and make informed decisions.
- Creative thinking and problem-solving skills to navigate the unique challenges of the crypto industry.
- Experience in handling substantial advertising budgets and optimizing spend to achieve strategic objectives.
- Leadership qualities to eventually manage and guide a team, even potentially from scratch, as the company grows.
- High levels of energy and enthusiasm
- Hard working and proactive
- Thrives in a challenging and fast-paced environment
- Resilient and maintains a positive attitude at all times
- Remote working policy - Work from the office, at home, or a combination of both
- Access to Uncommon - Our vibrant coworking space in central London, offering regular members events like weekly tea times, monthly drinks, and lunchtime yoga classes!
- Quarterly team socials
- Company bonus scheme
- Vitality health insurance
- Working from home budgets
- Generous holiday entitlement of 25 days (plus bank & public holidays), with an additional day added for every year worked, up to a maximum of 30 days
- Life insurance coverage
- Employee Assistance Program (EAP)
- Employee referral program
- Company pension scheme
- You’ll have the opportunity to work with a talented and friendly group of people who are driven to be the best at what they do
- We offer a place for you to take ownership of your work and grow within the business
- Everyone is valued, listened to and recognised as contributing in their own way to the company's success
- We have a great work-hard play-hard culture, so expect lots of team socials!