Email Marketing Specialist

CreativeNiche

  • Mississauga, ON
  • Permanent
  • Full-time
  • 1 month ago
  • Location: Mississauga, Ontario
  • Type: Permanent
  • Job #17373
The Email Marketing Specialist will be responsible for shaping and implementing effective email strategies, ensuring seamless integration with marketing communication goals. We are looking for someone who has a passion for crafting compelling messaging, analyzing campaign performance, and optimizing for impactful results in the realm of email marketing.This role will report into the Senior Marketing Manager and work cross-functionally with the marketing/creative teams.Responsibilities:
  • Develop and execute comprehensive email marketing strategies aligned with the overall marketing strategy
  • Oversee the email marketing strategy, building and deploying emails through Klaviyo
  • Pulling data to create segmented lists based on audience characteristics, location and behaviour
  • Conduct A/B testing and monitor KPIs to assess the effectiveness of email campaigns
  • Stay informed about industry best practices and legal requirements related to email marketing and ensure compliance with relevant regulations, including anti-SPAM laws and GDPR
  • Work closely with the copywriter to generate persuasive and compelling email copy tailored to resonate with the target audience
Experience:
  • 3-4 years of marketing experience with a focus in email marketing
  • Familiarity with email marketing platforms, specifically Klaviyo
  • Experience with marketing automation and drip campaigns
  • Strong analytical skills and the ability to interpret data to drive decision-making
  • Excellent written and verbal communication skills
  • Following attributes will be favourable:
  • Bachelor's degree in marketing or relevant field
  • Experience in HTML/CSS/Javascript

CreativeNiche