Digital Marketing Manager
ecobee
- Toronto, ON
- Permanent
- Full-time
- Own the performance media strategy across multiple platforms, including search, retail media, programmatic, and social.
- Manage the affiliate program to drive maximum ROI.
- Work closely with internal sales teams, external agencies, vendors, and platforms to ideate, plan, and bring to market campaigns and tactics that drive revenue growth on our digital storefronts.
- Develop and implement performance media strategies aligned with the company's marketing objectives.
- Bias for action and rapid learning through agile testing (ex. A/B tests), that provide rich insights and identify future opportunities for growth or improvement.
- Analyze campaign data and provide clear and concise reports on KPIs, insights, and actionable recommendations.
- Deeply understand the ecobee customer, our business, and the broader market.
- Stay updated on industry trends, emerging technologies, and best practices in paid media advertising.
- 4-5 years of experience in Digital Marketing or a related field, with a solid track record of leading efficient and impactful performance media campaigns.
- Experience on media platforms like Amazon Advertising, Google Ads, and Facebook/Meta.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Expertise in analytical tools such as Google Analytics, Looker Studio, Amplitude, or equivalent.
- Excellent writing and communication skills. You know how to breakdown the complex and nuanced topics of Digital Marketing into a way that anyone can understand.
- You're comfortable leading cross-functional teams, and rallying folks together to brainstorm, align on plans, and manage projects through to execution.
- Experience with A/B testing and CRO strategies.
- Experience managing paid media campaigns with $10M+ annual budgets.
- Proficiency in Excel/Google Sheets and PowerPoint/Google Slides.
- Strong project management skills and ability to prioritize tasks in a fast-paced environment.
- Knowledge of digital marketing trends, industry best practices, and advertising platforms.
- Experience with budget management and campaign performance tracking.
- Motivated by ecobee's planet positive mission.
- Round 1: A 30-minute phone/video call with someone from Talent Acquisition
- Round 2: A 1-hour interview with the Hiring Manager and a member of the team - expect technical, behavioural, and personality questions.
- Final Round: The final 1-hour, in-person interview will have the following components:
- Present a past campaign: Prepare a short presentation (maximum 5 slides) that details a past campaign of yours that you're proud of. What was the business need? How did you define success? What were the highlights/lowlights/next steps
- Answer situational questions: The questions asked during this interview will present you with certain situations and you'll need to explain how you would approach them.
- Be part of something big: Get to work in a fresh, dynamic, and ever-growing industry.
- Make a difference for the environment: Make a sustainable impact while on your daily job, and after it through programs like ecobee acts.
- Expand your career: Learn with our in-house learning enablement team, and enjoy our generous professional learning budget.
- Put people first: Benefit from competitive salaries, health benefits, and a progressive Parental Top-Up Program (75% top-up or five bonus days off).
- Play a part on an exceptional culture: Enjoy a fun and casual workplace with an open concept office, located at Queens Quay W & York St. ecobee Leeds is based at our riverside office on the Calls.
- Celebrate diversity: Be part of a truly welcoming workplace. We offer a mentorship program and bias training.