Senior Manager, Content and Channels, Centre of Digital Excellence
AstraZeneca
Mississauga, ON
Permanent
Full-time
11 days ago
SummaryAs Senior Manager, Content and Channels, you will work with the AstraZeneca Corporate Communications team and Global Corporate Affairs (GCA) network in the delivery of high-quality digital communications to build reputation, earn trust and drive impact.You will work independently and under direction to provide expert strategic counsel to colleagues and stakeholders in the effective execution of their campaigns and communications activity. Alongside, you will play your part in ensuring our global digital channels excel at telling the compelling story of our company.You will drive the use of effective tactics based on clear objectives, audience targeting and key performance indicators. You will ensure proposed content meets quality, brand and accessibility standards and that planning and approval processes are followed to maximise resource efficiency and minimise compliance risk.The types of projects you will be support may range from major long term global campaigns through therapy and business area projects, initiatives spanning any of our regions or markets, and one-off tactical or crisis management activations.You will influence stakeholders responsible for their own projects but also directly lead on campaigns and activity deployed across web, paid and organic social media and other channels including employee advocacy and email.Data is critical to the Centre of Digital Excellence strategy and you will work independently and with the support of the Senior Manager, Digital Insights, to source, process and analyse a wide range of metrics from publishing platforms, tools and published sources.You will be a key member of the Centre of Digital Excellence, helping to shape our strategy, innovating and deploying new approaches to ensure we remain at the forefront of digital within and beyond the industry. Cultural awareness and the ability to work with teams across corporate communications, including Brand and Reputation, Global Media Relations, Internal Communications and Strategy and Operations will be key.You must be proactive and innovative. Alongside digital communications strategy, experience in managing multiple projects, disciplined planning and multi-channel communications experience is essential. You will be expected to play an important role in fostering a positive culture as part of the broader Global Corporate Affairs team. Occasional working out of normal office hours may be required.Key responsibilitiesProvide high quality advice and counsel in support of digital strategy, tactics and execution to stakeholders across GCA therapy areas, regions, markets and other business areas.Manage, review and publish digital content across our global channels, ensuring adherence to corporate digital strategy and compliance, branding and accessibility standards.Work independently and with the measurement lead to identify, track and share key performance indicators and actionable insights to inform campaign design, in-flight adjustment and post-campaign learnings.Ensure a high standard of community management on our global digital channels, working in close partnership with internal stakeholders, agencies and vendors.Provide support as required across all areas of the CoDE’s operations, depending on demand.Stay up to date with industry trends, best practices, and emerging technologies.Knowledge and experienceExcellent standard of written and spoken EnglishMinimum 5 years digital communications experience working in a fast-paced global in-house or agency communications team is essentialExperienced digital strategist with demonstrable understanding of and experience deploying data-driven campaigns across paid, owned and earned channelsHighly skilled at devising and creating innovative and impactful content for multiple digital channels including web, social media and email and of leveraging enabling technologies and platformsExperience in using data and research and developing insights to inform campaign planning and influence stakeholdersExperience in working with international teams or on projects with international dimensions, contributing to and prioritising multiple high-level projects across cultures and time zonesSignificant experience of managing different stakeholder relationships, confident at managing upAppreciation of the role of Artificial Intelligence in improving performance and efficiencies in digital communicationsExperience working in the pharmaceutical industry or other highly regulated sector is desirable.Capabilities and behavioursHigh level of technological competence and skills, able to use a wide range of enabling platformsExceptional project management skills and good interpersonal skills with ability to manage external resources/agency partnersStrong knowledge of digital communications with strong visual judgment and copy-writing skillsResilience under pressureConfidence around leaders and global colleagues. Comfortable delivering alternative viewpointsUsed to seeing the bigger picture and working collaboratively, in an empathetic and constructive way, with a high level of personal accountabilityAble to develop and maintain networks across business and cultural boundariesSelf-starter with proven ability to work independently and flexibly, think ahead, engage proactively and take initiativeCapable of achieving results in a fast-paced and dynamic environment, often on short deadlinesComfortable operating in a matrixed environment.WHY JOIN US?At AstraZeneca we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There’s no better place to make a difference to medicine, patients, and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth, and development. We’re on an exciting journey to pioneer the future of healthcare.Help to shape our journey towards becoming a tech-enabled enterprise. Encouraged to look to the future, think strategically and innovate, we influence progress today. We are constantly introducing new solutions and technology through on our quest to grow through innovation. We love it here because put simply, we make a meaningful impact.Technology at AstraZeneca is a home for purposeful disruptors. Apply now to learn more about this exciting opportunity with a world-renowned pharmaceutical brand!SO, WHAT’S NEXT?To be considered for this exciting opportunity, please complete the full application on our website at your earliest convenience – it is the only way that our Recruiter and Hiring Manager can know that you feel well qualified for this opportunity. If you know someone who would be a great fit, please share this posting with them.Recognizing the importance of individualized flexibility, our ways of working allow employees to balance personal and work commitments while ensuring we continue to create a strong culture of collaboration and teamwork by engaging face-to-face in our offices 3 days a week. Our head office is purposely designed with collaboration in mind, providing space where teams can come together to strategize, brainstorm and connect on key projects.Great People want to Work with us! Find out why:Are you interested in working at AZ, apply today!AstraZeneca is an equal opportunity employer that is committed to diversity and inclusion and providing a workplace that is free from discrimination. AstraZeneca is committed to accommodating persons with disabilities. Such accommodation is available on request in respect of all aspects of the recruitment, assessment and selection process and may be requested by emailing .#LI-HybridDate Posted 10-May-2024Closing Date 23-May-2024AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.
