Associate Director, Strategic Account Analytics
Epsilon
- Chicago, IL
- Permanent
- Full-time
- Work within a team of analytics professionals who provide performance measurement and actionable insights around program optimization to clients
- Become an expert in our clients' businesses by mining their 1st party customer and Website visitation data as well as Epsilon's proprietary data assets for insights to inform media strategy
- Collaborate with internal teams and clients to help identify and develop program solutions that meet marketing objectives
- Educate clients about Epsilon's platform and product capabilities by translating complex concepts into meaningful stories supported by data
- Develop POVs on clients' measurement needs and solutions including test designs
- Act as subject matter expert for internal teams and client on product-supported measurement capabilities (e.g. closed loop sales and incrementality measurement) highlighting Epsilon's best-in-class standards
- Write detailed technical requirements when partnering with others to execute analysis plan
- Master's degree in Marketing, Business, Economics, Statistics, Operations Research or related discipline preferred
- 7+ years of relevant industry experience
- Hands-on experience with data manipulation tools like SAS, SQL, Tableau
- Experience managing and developing team members
- Ability to design and execute analyses using large record-level datasets, including, advertising impression, site visitation, and online and offline sales data, and to summarize findings into logical and defensible conclusions
- Ability to effectively collaborate with multiple different internal teams and client and build strong partnerships
- Possess strong leadership and communication skills including the ability to foster dialogue among internal groups and clients
- Ability to simultaneously project-manage several analytical workstreams from inception to completion
- Experience in digital media execution and measurement including experimental test/control design
- Experience using digital measurement and reporting tools like Google DCM, Google Analytics, Adobe etc.
- Understanding of MarTech and AdTech competitive landscape
- Understanding of marketing measurement solutions (e.g. Media Mix Models, Fractional Attribution)
- Experience working at media agency, media publisher or MarTech/AdTech company
- Experience in a client-facing role
- Understanding of predictive modeling techniques
- Our Culture: https://www.epsilon.com/us/about-us/our-culture-epsilon
- Life at Epsilon: https://www.epsilon.com/us/about-us/epic-blog
- DE&I: https://www.epsilon.com/us/about-us/diversity-equity-inclusion
- CSR: https://www.epsilon.com/us/about-us/corporate-social-responsibility