Senior Brand Manager - Cider
Asahi Beverages
- Melbourne, VIC
- Permanent
- Full-time
- Bring to life locally brand positioning, communications, VBI, price and architecture to unlock future growth
- Ensure clarity of the brands portfolio role and growth expectations within the business
- Lead the effective management of the brand through the course of the year, adjusting the brand(s) and activities in line with contextual changes
- Bring the brand's creative platform to life with a sound connections strategy and plan
- Grow brand power and other key brand health metrics
- Lead commercial projects, developing objectives, scope, stakeholder analysis/influence, build the project teams and lead/manage the program of works to achieve project objectives.
- Actively manage the brands performance vs budget expectations, working with state and vertical teams on performance plans
- Coach and mentor a group of agile ABM and BMs assigned to work on Cider initiatives
- Substantial experience in the FMCG sector
- Emerging experience in defining effective research and agency briefs and management
- Exposure to brand positioning and core creative development processes
- Solid experience in leading cross functional teams on individual project basis
- Proven experience with budget management, P&L understanding and analysis
- Solid understanding of market, consumer and shopper trends and influence on brand activation
Applications close: 22 May 2024 AUS Eastern Standard Time