Performance Manager
Publicis Groupe
- Melbourne, VIC
- Permanent
- Full-time
- Planning of supplier investment strategies
- Identifying untapped market segments or opportunities for increased reach and revenue.
- Support the Coles 360 measurement suite, to provide transparent and comprehensive reports on campaign performance.
- Foster strong relationships with both Partnership Team and Advertisers developing campaign goals & strategies that align with their objectives.
- Adjusting bids & auction performance in real-time to capitalise on emerging opportunities or mitigate underperforming areas.
- Define clear performance objectives and key performance indicators (KPIs) for each campaign. Aligning bidding strategy with these objectives.
- Generate revenue and strive to exceed target quota.
- Utilise existing networks & intelligence tools to identify & contact prospective brand and agency contacts
- Offer smart client research, trends & ideas (i.e. valid business reasons) to drive interest & cultivate relationships
- Dissect each brand organisation to uncover different rivers of funding (shopper marketing, brand, ecommerce, national media agency) with the intent to simultaneously unlock and elevate each relationship
- Own a room (even virtually) - present dynamically and instill confidence to challenge our suppliers in a kind, smart and creative way to ensure we are doing what is best for both businesses long-term
- Communicate with category managers regarding “VIP” account outreach, pipeline, messaging + SKU prioritization
- Track outreach & sales activity pipeline using CRM tool, Salesforce
- 2+ years' experience in advertising or media sales
- In-depth understanding of digital & performance marketing,
- Working knowledge of retail, eCommerce and digital monetization programs as well as Ad Tech Industry knowledge
- Proficiency in data analytics. Experience with web analytics tools, such as Google Analytics / Adobe Analytics, and ideally a Retail Media centric platform such as CitrusAd, Criteo, Pacvue.
- Strong understanding of CPG environment either through direct sales experience or similar exposure
- BA/BS degree in marketing, business or related field
- Proficient in Microsoft suite products
- Efficient time management skills - able to sustain timeline management and campaign deliverables
- Experience in various CRM, Sales Intelligence and Ad Server platforms and/or the ability and willingness to learn quickly
- Strong leadership qualities - trust, loyalty, empathy, forward thinking, self-starter
- Strong organisation skills - proving the ability to prioritise to ensure deadlines are met
- Ability to problem solve focused on being solution oriented
- Excellent interpersonal communication skills
- Solution oriented mindset
- Proven thought leader in strategic planning and operational efficiencies
- Ability to work in a team environment
- SVP of Client Services at CitrusAd
- Client Success Managers at CitrusAd
- Coles 360 Media Specialists
- Head of Ad Operations at Coles 360
- Operations and Delivery Lead at Coles 360
- Commercial Development Lead at Coles 360
- Free gym membership
- Additional 5 days leave each year after 2 years
- Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
- Rewards and recognition - shop our rewards store front when you receive points
- Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
- Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes
- A committed Diversity, Equality and Inclusion strategy driven through our Viva! Women, Égalité, enABLE and Embrace (reconciliation action plan) programs.
- Parental leave policy with up to 18 weeks paid primary carer leave and generous secondary carer benefits.