Qualitative Researcher - FMCG & BRAND INSIGHTS
Resources Group
- Melbourne, VIC
- Permanent
- Full-time
They’re specialists within the FMCG, RETAIL, and CPG industries, partnering with many of the world's most loved food, beverage, and supermarket brands.What makes them unique is understanding consumers from multiple perspectives, utilising diverse thinking and tools—qualitative research, advanced quant analytics, UX, brand strategy, design thinking, ethnography, and shopper—which allows them to translate consumer thinking into complete insights, stories, and recommendations that inspire clients to action.Agile, innovative, and entrepreneurial, the founders of this agency have created a culture that puts people front and centre. They have amazing, light-bright, and colourful offices, flexible-working, five weeks of annual leave, and 4-days of working for full pay!!
As the agency grows, they’re excited for a qualitative insights strategist to join them, leading projects from initial prop through to final presentation, with a key focus on translating research insights into strategic recommendations and actionable tools.We’re looking for quallies that love delving into the consumer psyche to find the spark of insight that unlocks a category or brand opportunity and inspires your client to action.All projects are ad-hoc, so you’ll enjoy a constant stream of varied work on topics such as – brand strategy, package design, innovation, NPD, communications & brand identity!
- Prior agency experience within qualitative insights/strategy
- Confident managing client relationships & projects end to end
- An ability to communicate with stakeholders of all level
- Expertise in ethnography, focus groups, and IDI’s
- Inherent interest/experience in FMCG
- Genuine desire to join a fun, innovative and entrepreneurial agency where your voice will be heard and ideas welcomed
We are the Leading Global Talent Agency for Insights, Analytics & Data Strategy. Our consultants take the time to truly understand your career aims and are dedicated to providing tailored, impartial advice to find you the very best career move. We have access to an unrivalled and exclusive range of job opportunities with trailblazing agencies and blue-chips across Australia, NZ and APAC.
Resources Group’s Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation or socio-economic background.