Marketing Manager - Carlton
Asahi Beverages
- Melbourne, VIC
- Permanent
- Full-time
- Leading, developing and executing short and long-term brand strategy and integrated commercial plans
- Bringing the brand creative platform to life with a sound connections strategy and plan
- Growing brand power and key brand health metrics
- Leading key brand projects
- Monitoring overall brand performance and identifying commercial opportunities
- Championing the brand across the business and finding opportunities to support our customers growth agenda
- Supporting key marketing projects such as portfolio strategy and 3YP
- Leading, coaching and mentoring team members to deliver the plan.
- Outstanding experience in defining effective research and agency briefs and management, sets the standard of what great looks like.
- Strong expertise in brand positioning and core creative development process
- Exceptional ability to integrate brand & channel plans which consistently deliver to required commercial outcomes
- Deep commercial ability in budget management, P&L understanding and analysis
- Extensive knowledge and understanding of market, consumer and shopper trends and influence on brand activation and drives the need for insight vs information
Applications close: 17 May 2024 AUS Eastern Standard Time