Consumer Business Insights Analyst
McDonald's
- Thornleigh, NSW
- Permanent
- Full-time
- Partnering and advising subject matter experts from around the Macca’s business.
- Advocating for the customer and helping shape strategic direction of key platforms.
- Working closely with our trusted research suppliers ensuring we are working well as a collective.
- Championing the customer voice in various forums to ensure we are staying customer centric.
- Servicing ad hoc requests to all CI quant data efficiently
- Coaching and collaborating with other teams on how to use consumer data to improve decision making.
- Running both quant and qual research projects, across brand, menu and value pillars
- Owning comms tracking + evaluative tools and delivering results to stakeholders
- Working closely with CBI Manager to deliver quarterly business performance reports on brand, experience, and market performance
- Has 4+ years’ experience in Market Research / Consumer insights (either dualist at research agency or experience in blue-chip FMCG or QSR brand).
- Advanced understanding and application of quantitative and qualitative research methodologies.
- Ability to join the dots between multiple sources of information to help inform the bigger picture.
- Ability to simplify research reports down to actionable insights that will help shape the business
- Quantitative technical skills Excel, SPSS, Tableau Q (or similar software’s).
- Quantitative capability to find the story from raw data and present it in a compelling way.
- Experience with Brand, communication, and/or innovation Qualitative projects
- Excellent data visualization skills and an eye for detail.
- Business acumen and the ability to communicate across stakeholders.
- Strong skills in project management.
- Exceptional attention detail, organizational and time management skills.
- Competitive Remuneration Package. We offer a total reward package of base salary, health care, and a target incentive bonus plan.
- A Fun & Vibrant Culture. Immerse yourself in local and Macca’s only events and experiences from day one of working with us.
- 5 Weeks of Annual Leave. Switch off and recharge or explore your passions outside of work with an additional week of annual leave each calendar year.
- Highly Flexible Work Environment. Our teams have embraced a hybrid working model, balancing working remotely and connecting in the office to support our people and how they best add value.
- Birthday & Volunteer Leave. Enjoy a day-off during your birthday month and 3 days annually to volunteer for a registered charity you are passionate about.
- Ongoing Professional Development. We are committed to developing our people by investing in leadership programs and a world class learning and development offering that propel you to achieve your career goals.
- Macca’s Staff Discount & Retail Discounts. Enjoy discounted Macca’s at any restaurant across Australia and access to hundreds of retail discounts.
- Access To Our 24/7 Wellbeing Partner (Sonder) For You & Your Immediate Family. Using the Sonder app, access free and confidential safety, medical and mental health support via chat or phone with accredited professionals.