Job Description As the Content Editor & Copywriter you contribute to added customer value, a strong brand, and increased sales by ensuring customer relevant content execution for all local activities. You work towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work. You are responsible for creation of local content in email, push, social and hm.com and coordination with production teams to execute all local activities. Key responsibilities: Be fully immersed in the local daily customer communications plan to understand customer need, purpose, and effect of local activities. Closely collaborate with Media specialists and E-commerce teams to create the best customer relevant content, optimized for customer target groups, channel characteristics and best practice Based on global guidelines, templates and brand identity, create master briefs for email, hm.com teasers, push and social for all local activities (full price & deals). This includes writing copy securing a relevant product assortment selection and composing layouts in existing templates. Coordinate with the Global Media team to ensure that the latest guidelines and templates are used. Write copy that is based on global guidelines and brand tone of voice you: creating communication for local market needs and assigned activities Create variations of copy and content to enable AB tests in email, push and hm.com Conduct analysis on how the local and global content performs for the different customer target groups and visualize learnings in a sharable format. Qualifications To be successful as a Content Editor & Copywriter you have excellent knowledge of how to create compelling digital content for media channels and websites. You can write copy as well as create layouts based on brand identity guidelines. You have worked in retail or creative agencies with creation of marketing content for digital channels. In addition, you we believe you have strong customer centric and commercial focus and are insight and data driven, with proven ability to drive results and work towards goals. What you need to succeed: Great fashion copywriting skills in English Visual eye for composing content stories and assets according to tone of voice, brand guidelines and templates Good understanding of content in digital channels such as email, push, social and websites Good knowledge of working in creative tools and MS Office package Structured, organized and efficient Good analytical ability and insights driven. Content editor / creation experience from fashion retail and/or creative agency Previous experience writing copy and creation of content stories for digital channels. Ability to coordinate many stakeholders and teams. Additional Information This is a full-time role, reporting to the Content Production Lead. Due to data policies, we only accept applications through the career page. Full working rights for Australia are required. Benefits We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries. Inclusion & Diversity H&M is a part of H&M Group. At H&M Group, we're determined to create and maintain inclusive, diverse, and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience, and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process. We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases. Company Description H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way. Learn more about H&M here.
