Offline Brand Manager YSL

L'Oréal

Dubai
Permanent
Full-time

13 days ago

I am the OFFLINE BRAND MANAGER and the expert of the brands Brick and Mortar retail activation and expression. I ensure the local retail implementation of the Brand plan, from launch plan execution to retailer differentiation and animation plan. I am the voice of the brand in the country, the voice of the country in my brand flower and the face of the brand in front of retailers.KEY RESPONSIBILITIES:

Lead the orchestration of marketing campaign at retailer level, following the Brand plan & 360 (in close collaboration with other team members)

Work with KAMs to adapt the Brand Trade Plan to retailer

Forecasts & follow-up of all POSM elements for the brand

Present brand and trade initiatives to distributors

Manage and own local PPP budget for the responsible lines

Create local planograms based on guidelines & retailers

Ensure perfect image of the brand offline by sharing guidelines & tools to distributor: planogram, visuals, videos, testers, posm...

Ensure correct allocation of promo testers by country

Develop and Implement animations: pop-up, podiums, FSS events in line with guidelines, Trade plan & marketing plan

Produce local posm elements if needed

Main leader of FSS in collaboration with KAM & distributor

Support in sales and trade meetings

Responsible of the trade plan

MY CORE KPIS ARE:i)Sell out in B&Mii)Quality and 360 consistency of local activation contentiii)Trade plan managementiv)Local PPP managementMY DELIVERABLES/OUTCOMES ARE:

Trade plan / FSS plan

Local launch offline execution

Planograms

Forecasts of brand posm

I HAVE IN-DEPTH KNOWLEDGE OF:

Brand DNA

How to build visual and impactful animations

Consumer and customers habits & language

Supplier relationship management

PEOPLE I WORK CLOSELY WITHIN 3.0:

Close alignment on 360 product expression with PBM, OBM, SBM & experts

Partner with KAM on 3* launches & Trade plan

Distributors on launch execution, animations, eventing & VM & tared plan

Local Suppliers

Finance

DMI RD

L'Oréal

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