Marketing Data Analyst
CareerFinders
- Λεμεσός
- Μόνιμη
- Πλήρης Απασχόληση
- Designing, implementing and maintaining adequate reporting to monitor the company's marketing operations and performance.
- Performing data analysis to identify opportunities and cost efficiencies.
- Analysing marketing-business metrics and providing ROI analysis of all marketing campaigns.
- Analysing large datasets and providing useful actionable recommendations to support the marketing teams goals.
- Providing user demographics, behaviour data and analysis for market segmentation and product evaluation.
- Building marketing dashboards for reporting and visualising key performance indicators.
- Understanding marketing requirements and creating useful and planned solutions to address data needs.
- Planning and analysing effective retention A/B tests in order to improve marketing KPIs.
- Transforming abstract questions into quantifiable metrics.
- Utilising product usage data to develop predictive customer retention models.
- Developing customer lifetime value and spending benchmark analytics.
- Measuring the impact of targeting and segmentation outcomes.
- Providing thought leadership to improve outcomes and processes, including scaling and automation continuously.
- Be a catalyst for the improvement of existing data sources and predictive analytics.
- University Degree in Marketing, Mathematics, Statistics, Finance, or any other relevant field.
- Experience in a similar role in Financial/FX services will be considered an advantage.
- Experience in Google Analytics, Google Ads, Bing Ads, Bing Analytics, Social Media Ads & Analytics, Adroll Ads & Analytics, Media Buying Ads and/or Analytics.
- Advanced knowledge of Microsoft Excel is a must.
- Excellent analytical, interpersonal, communication skills and leadership skills.
- Meticulous attention to detail when working with data to ensure accuracy and quality.
- Ability to work under pressure and engage in multiple initiatives simultaneously.
- Eagerness for continuous professional development.
- Excellent verbal and written communication skills in English .
- High level of autonomy and trust, support of ideas and opportunity to influence directly company results.
- High-impact contribution to dynamic business at a growth phase.
- Competitive remuneration, regular salary reviews and performance-based incentive schemes.
- Continuous personal development and support of external capability-building opportunities.
- Welcoming, dynamic and multicultural team.
- Medical Insurance after the probation period.