Specialist: Digital Paid Media

• Diploma (or equivalent qualification) in digital marketing.
• Driver's License.
• 3 - 5 years' experience within a digital paid media environment.

• Bachelor's degree in business, marketing, or a related field.
• Proven experience in digital marketing, with a focus on paid media management.
• In-depth knowledge of digital advertising platforms, including Google Ads, Facebook Ads Manager, LinkedIn Ads, and others.
• Strong analytical skills and proficiency in data analysis tools such as Google Analytics, Google Data Studio, or similar platforms.
• Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
• Creative thinking and problem-solving abilities, with a results-driven mindset.
• Experience with A/B testing, conversion rate optimization (CRO), and landing page optimization.
• Familiarity with SEO principles and their integration into paid media campaigns is a plus.
• Certifications in relevant digital marketing platforms (e.g., Google Ads, Facebook Blueprint) are preferred.
• Ability to multitask, prioritize workload, and meet deadlines in a fast-paced environment.

• Collaborate with project lead/manager to support the planning and execution of digital paid media campaigns aligned with project objectives.
• Provide assistance in campaign setup, ad creation, and targeting to ensure smooth execution and timely delivery.
• Coordinate with internal stakeholders and external vendors to facilitate the implementation of campaign strategies and tactics.
• Act as a liaison between project teams and digital marketing specialists to streamline communication and optimize campaign performance.

• Take ownership of digital paid media campaigns from inception to completion, ensuring that all deliverables are met on time and within budget.
• Develop project timelines, milestones, and task lists to effectively manage campaign workflows and resources.
• Monitor project progress, identify potential risks or roadblocks, and proactively address issues to keep campaigns on track.
• Communicate project updates, status reports, and key insights to project stakeholders, ensuring alignment and transparency throughout the campaign lifecycle.

• Generate comprehensive reports on campaign performance, analyzing key metrics, trends, and insights to evaluate effectiveness and identify areas for improvement.
• Utilize data visualization tools and analytics platforms to present findings in a clear, actionable format for stakeholders.
• Provide regular updates and insights on campaign performance to inform strategic decision-making and optimization efforts.
• Collaborate with analytics teams to develop custom reports and dashboards tailored to specific project requirements and KPIs.

• Align digital paid media strategies with the overarching marketing objectives and goals of CURRO.
• Ensure that campaign messaging, creative assets, and targeting tactics are in line with CURROs brand positioning and messaging guidelines.
• Collaborate with marketing strategy teams to integrate digital paid media initiatives into broader marketing campaigns and initiatives.
• Continuously evaluate and adjust strategies to ensure alignment with CURROs evolving business objectives and market dynamics.

• Manage digital paid media budgets effectively, tracking spending and allocating resources to maximize ROI and achieve campaign objectives.
• Monitor campaign performance against budgetary targets, identifying opportunities to optimize spending and improve efficiency.
• Work closely with finance teams to ensure accurate budget forecasting, invoicing, and reconciliation for digital paid media initiatives.
• Provide recommendations for budget reallocation or adjustments based on performance insights and market trends to drive optimal outcomes.

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