Product Manager, Enabling Technologies, Russia, Kazakhstan & Israel
Stryker
Москва
Постоянная работа
Полная занятость
21 д. назад
Work Flexibility: HybridWe are looking for a Product Manager specializing in Enabling Technologies to support the Russia, Kazakhstan, and Israel markets. Responsibilities include developing and directing marketing programs, compiling market research, and identifying opportunities for product enhancement within our Mako, Airo, and Navigation portfolio. This individual contributor role entails establishing marketing strategies, collaborating with cross-functional teams, and coordinating product introductions and updates.What you will do:Assess the impact of competitive dynamics and points of parity / points of difference through competitive analysis.Research features, uses, and competitive quality of a specific product.Utilize specific approaches and tools for gathering and collating competitive information.Maintain networks of people and resources for obtaining competitive information.Adhere to organizational protocols, practices, and procedures for gathering competitive information.Understand the needs of primary and secondary customers and articulate the value proposition to the specific audience.Work with inputs from Key Opinion Leader (KOL) network.Explain different product features to different customers as appropriate to their needs.Understand what current and potential customers need to drive value in the portfolio.Surface new or unexpressed customer needs.Focus product and service features and functions on the customer's critical success factors.Develop consistent processes for maintaining customer engagement.Escalate systemic problems that could affect customer satisfaction.Understand the linkages between all components of the Big Picture framework and relate upstream decisions to executional decisions.Collaborate in developing key strategy documents, translate marketing plans into specific marketing activities, and support the creation of key documents.Accurately forecast resource needs and participate in the budgeting process cycle.Supply supporting information and justification for major line items and explain variances in budget reports of planned vs. actual expenses.Develop accurate volume forecasts grounded in an understanding of market and trial dynamics.Analyze sales data and identify areas for growth.Apply clinical knowledge in combination with technical knowledge to educate and articulate value.Set sales training strategy, create additional sales training tools and resources, and select suitable delivery methods for different training sessions.Develop pricing approach consistent with the Marketing Strategy and brand positioning and analyze market pricing data.Articulate desired communications outcomes consistent with marketing strategy and evaluate the costs and benefits of marketing channels.Establish metrics and success criteria, conduct post-launch analyses, and report measurement results.Analyze customer satisfaction inputs, segment customer satisfaction inputs, and propose updates to KPIs based on analysis.Provide key objectives for driving customer insights, document performance criteria, and assess methods for improving business performance.What you need:Bachelor’s degree requiredMinimum 2-3 years of marketing or product management experience within medical device industryFluency in EnglishExcellent presentation and interpersonal communications skillsStrong analytical and problem-solving skillsAbility to manage multiple projects while delivering on established timelinesAbility to be persuasive in the absence of organizational authorityMust be able to understand and work within complex interdivisional procedures and policiesDemonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)Travel Percentage: 60%
