Company DescriptionEstablished in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products. For more information about the Company, please visit www.guess.com.At Guess, we are committed to our people and to the world as a team working to be a sustainable global leader in the fashion industry. Through principled leadership, we embrace diversity and cultivate the strength, pride and passion for what we do. Everyone in guess is aware the fact that everyone contributes to progress and make company grow,We are a big family united by great human values: belief, hope, destiny, trust and respect.The role is designed for those people ready to take new challenges, being courageous trying new things and with the will to make an impact in the company and in their career.If you are inspired to evaluate new amazing professional challenges, this is the opportunity right for you!PositionPURPOSE OF THE JOBThe candidate will be included in the CRM team in Marketing department and will take care of the implementation of projects related to the Digital Transformation and will manage the analysis of customer data for the development of personalized loyalty strategies.CORE JOB RESPONSIBILITIES· Support CRM Manager to lead business process solution from design to implementation· Ensure analysis, enrichment and quality of data from all available touch points, in order to use them correctly for business activities· Customer database management and analysis: collect customer quality data, profiling, segmentation and personalization· Development of omnichannel contact strategy· Definition, Implementation and Management of marketing automation flows and contents· Analysis and monitoring of customer behavior and campaign performance, to extrapolate useful insights to define an effective contact strategy and increase the LifeTime Value of customers· Create ad hoc reports to extract information that can be of support to the decision-making process and to the store staff, retail managers and country managers· Knowledge of the main marketing automation and CRM platforms (Salesforce)· Coordinate with different functional teams (E-Commerce, Operations , Retail, Tech team, BI)RequirementsREQUIRED QUALIFICATIONS· Education: technical/analytical degree (Economics, Mathematics, Computer Engineering, Management Engineering, Computer Science)· Interest in CRM platforms, Digital Transformation, and analytical data systems (es: Adobe Marketing Cloud, Salesforce, SAP CRM, Contact lab, Power BI, MicroStrategy, Data Analytics e Machine Learning, SAS)Languages· Excellent verbal and written communication skills in English (mandatory)Soft Skills· Analytical and problem-solving skills· Proactive and challenging vision· Teamwork player· Interest and passion for innovation and technologies· Effective time management and prioritization skills
