Senior Brand Manager

• Develop a robust and accurate Patient Journey, facilitating Brand Team workshops to secure input & cross-stakeholder viewpoints

• Facilitate cross-stakeholder discussion to strengthen insights; collaborate with Brand Team colleagues to engage critical opinion leaders from all customer groups

• Lead synthesis of insights from cross-functional teams to determine brand positioning and populate the Brand Plan Insights Chapter

• Propose Strategic Objectives for Brand Team review based on findings from the Patient Journey; challenge and critique all Brand Team strategies to ensure patient-centricity

• Lead the development of Marketing inputs to the Strategic Brand Plan, securing appropriate budget to deliver Marketing objectives

• Play an active role in the Brand Team, providing input for the Marketing function

• Lead segmentation activities for physicians and patients, identifying target segments and appropriate strategies for each

• Oversee the local digital maturity assessment and any digital listening/engagement activities (in-house or via agencies)

• Become 'guardian of the brand' by ensuring that all functional deliverables remain consistent with branding and deliver emotional messages aligned to the Brand Story

• Consolidate the 1-year tactical Brand Plan, collecting inputs from cross-functional colleagues

• Guide the design and implementation of all Marketing activities, to include:

• Innovative Marketing tactics to deliver holistic solutions

• Traditional and non-traditional partnerships

• Multi-channel opportunities to strengthen campaigns

• Multi-stakeholder initiatives

• Ensure all in-field materials are aligned to Strategic Objectives of the Brand

• Forecasting and KPI monitoring for the brand; budget planning, tracking and ROI measurement for Marketing team activities

• Develop and lead direct reports in the Marketing team; create succession plans

• Ensure Marketing team compliance with all appropriate division and statutory business and regulatory requirements, including Ethics, Compliance and Code of Business conduct procedures and protocols

• Bachelor's degree or equivalent
• Marketing experience, ideally a diverse blend of healthcare and other industries (consumer, media, etc.)
• Experience of working in other functions preferred, including sales experience
• Experience in leading and developing people and building effective working relationships with a broad range of cross-functional stakeholders
• Understands the market, the full range of customer and stakeholder needs as well as issues related to the therapy area
• Czech and English language proficiency verbally and in writing

• Champions patient empathy within the Brand Team/Marketing function, leading and embracing the need for a patient-centric approach while maintaining up-to-date insights for all customer and stakeholder types

• Strong customer-focus, responding proactively to changes in environment and customer needs

• Leads strategic thinking and oversees management of marketing-led initiatives/projects and execution which includes promotional mix and cross channel thinking

• Empowers team members to take ownership of their work, effectively delegates and encourages cross functional fertilization

• Demonstrates tactical planning skills and prioritizes decisions and activities to ensure efficient use of resources, addresses critical issues impacting the Brand (critical thinking)

• Effectively communicates, influences and negotiates with all relevant external/internal stakeholders

• Develops and nurtures innovation/ lateral thinking, able to indentify the most appropriate solutions to complex problems

• Proactively addresses issues/proposals that impact product performance: is highly accountable and takes responsibility for performance monitoring

• Manages budget, P&L, forecasting and KPI tracking, leveraging strong analytical skills

AbbVie