Field Marketing and Campaign Manager

Corteva

Manila City, Metro Manila
Permanent
Full-time

20 days ago

DescriptionRole Descriptions

Responsible for orchestration of Demand Generation activities (End to End - Value demonstration design & execution, Return on Investment, farmer customer/retailer activities, measuring success through KPI, etc.) & field force training at regular intervals.
Accountable for delivering the desired On The Retailer (OTR) for various Crop Protection/Seed brands.
Making sure for close coordination with the Category lead, Demand Generation, sales & field science teams ensuring that the Crop Protection/Seed portfolio value proposition is properly demonstrated and communicated to customers.

Key Responsibilities· Develop demand generation blueprint working with marketing, Sales, Demand Generations & field science teams.· Closely track the OTR (product movement from Authorized Outlets to Retailers) of various brands as a real measure of success and make the necessary adjustments in DG activities as deemed necessary to achieve On The Retailers (OTR) goals.· Closely working with retailers, Big Land Owners (BLO), and key farmer networks to continuously bring the outside-in· Develop, track, and audit value proposition communication to customer and value chain in a way to best resonate with customers/value chain.· Conduct field force training at regular intervalsQualifications· Bachelor's Degree preferably in Agriculture· Minimum 6-8 years' Sales/Marketing experience in the Agriculture Industry preferably in the Crop Protection business· Hands-on experience in leading the execution of product field demonstration and demand generation plans· Hands-on Experience in launching & growing shares of Seed &/or Crop Protection products with necessary proof points.· Hands-on experience in directly managing Channel partners/AOs/Retailers with necessary proof points.

Corteva

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