IZI - A consumer tech firm, pioneered consumer drone in India and aggressively expanding into various new verticals to set new industry benchmarks is looking for an ambitious and energetic Online Advertising Manager Responsibilities; 1. Developing and Implementing Digital Marketing Strategies : Develop comprehensive digital marketing strategies to drive traffic, generate leads, and increase sales for our products across various digital channels, including Google Ads, Amazon Ads, and other relevant platforms. 2. Google Ads Lead Generation : Plan, execute, and optimize Google Ads campaigns to generate high-quality leads and conversions. Utilize advanced targeting, ad copy optimization, and bidding strategies to maximize ROI and achieve campaign objectives. 3. Product-Based Ads Management : Manage product-based advertising campaigns across different platforms, including Google Shopping, Amazon Sponsored Products, and other e-commerce channels. Optimize product listings, keywords, and bidding strategies to increase visibility and sales. 4. Amazon Ads Management : Develop and execute Amazon advertising campaigns to promote our products on the Amazon platform. Utilize Sponsored Products, Sponsored Brands, and Sponsored Display ads to drive product sales and increase brand awareness. AMS 5. On-Page SEO Optimization : Implement on-page SEO best practices to improve website visibility and rankings in search engine results pages (SERPs). Optimize website content, meta tags, images, and site structure for relevant keywords and user experience. 6. Data Analysis and Performance Tracking : Monitor and analyze key performance metrics for digital marketing campaigns, including traffic, conversions, click-through rates, and ROI. Use data insights to identify opportunities for optimization and improvement. Qualifications: Highly Experienced with Google AdWords, technical SEO, SEM, social media management, and email marketing. Bachelor's degree in Marketing, Digital Marketing, or a related field. Proven experience as a Digital Marketing Manager or in a similar role. In-depth knowledge of digital marketing channels, tools, and best practices. Strong analytical and data-driven decision-making skills. Excellent communication and project management skills.