International Marketing Manager
IBSA
- Collina d'Oro, Tessin
- Befristet
- Vollzeit
- Obtain actionable information to feed marketing strategies. Monitor, analyze, and integrate available data sources on market trends, competitive activities, and customer behaviors.
- Develop and execute marketing strategies and tactics to support our affiliates (B2C) and distributors (B2B).
- Identify and prioritize product positioning and customer needs to develop targeted marketing campaigns and drive product uptake and market share.
- Plan and execute complex events, managing logistics, budget, speakers, and participants, engaging an international audience, and creating an impactful experience.
- Maintain relationships and cooperation with other corporate functions (Medical Affairs, R&D, International Business Operations) ensuring alignment on any matters pertaining the products management and the marketing strategies.
- Build and maintain strong relationships with key opinion leaders, and other relevant stakeholders.
- In cooperation with the sales function contribute to the preparation and updating of sales forecasts.
- in consultation with the commercial function contribute to the definition and implementation of the commercial strategy of the Group's subsidiaries.
- Ensure that promotional activities are properly planned, coordinated and executed within the defined budgets.
- Ensure compliance with company policies, regulations, and guidelines.
- Master's degree in Scientific Disciplines
- Good understanding of marketing strategy, planning, and execution
- Solid experience in communication techniques
- Good analytical skills with an eye for detail
- 8+ years of Marketing experience in healthcare
- Good knowledge of spoken and written English
- Proven understanding of different markets and cultures
- Previous experience in International Marketing
- Focus on specific skills such as SEO, SEM, content marketing, social media marketing, and marketing automation. Ability to use these tools to create effective marketing campaigns and measure results.