Would you like to play a strategic role in shaping the brand strategy for a leading portfolio of products in the building technology space? Are you a highly strategic thinker with a consultant mindset, a great communicator and consensus driver and a superb tactical expert, capable of engaging at all levels, across businesses and functions within the company? Then we are looking for you!What will you doYou will focus on positioning of existing brands, developing brand strategies for new products, developing cohesive brand architectures and impactful brand hierarchies as well as brand alignment and migration approaches that deliver brand leadership in key Controls and HVAC markets around the world.How will you do itDevelop a clear brand strategy vision for the portfolio and defined product brands, aligned to channel strategies and targeted at key customer segmentsDevelop and deploy strategic product brand assessment frameworks, delivering strategic insights on the go forward pathLead the assessment, strategic recommendation as well as reviews, sign-off and execution of global brand rationalization and brand integration strategieAssess and redefine channel brand strategies with clear understanding of opportunities, risks and revenue impactDevelop visualization of brand end state strategies and define clear and impactful migration plansDevelop new, customer-centric brand architecture strategiesEnsure effective stakeholder communication, progress reportsConduct competitive desk research and insight summaries and lead brand research projects related to product brands & brand transformation approachesWhat we look forRequiredMinimum of 8 years of progressive marketing, brand, or related experience, including experience in developing brand strategy, brand architecture, hierarchy, naming and taxonomy programsStrong expertise in the HVAC & Controls areaProven track record of strong leadership. Excellent communication skills and creativity are essential.Ability to collaborate in a matrix environment and work in a global work settingInternational marketing experienceExcellent written and spoken English language skillsPreferred3-5 years of direct experience in brand management including brand rationalization bachelor’s degree in marketing, Business Administration or related curriculum#LI-MP1#LI-Hybrid
